Relay product development is an innovative approach to creating products that emphasizes seamless collaboration, efficient communication, and phased execution. This process, often associated with agile development methodologies, is designed to ensure that various teams or departments work together in a synchronized manner, enabling them to meet project milestones and deliverables more effectively. It is particularly beneficial in complex projects where multiple teams are involved and where timing and coordination are key to success.

In traditional product development processes, teams often work in silos, with each department or team focusing on its own part of the product. This can lead to delays, misunderstandings, and inefficiencies as communication between teams may be limited or delayed. Relay product development addresses these challenges by introducing a relay-style handoff system. Much like a relay race where runners pass the baton to the next runner, teams in this model pass their work on to the next team at each phase of the project. This promotes more dynamic and real-time collaboration and ensures that the development process flows smoothly from start to finish.